National Cancer Society of Malaysia (NCSM) launches campaign on paediatric cancer supported by Courts Malaysia

HOPE FOR OUR CHILDREN

National Cancer Society of Malaysia (NCSM) launches campaign on paediatric cancer supported by Courts Malaysia

Did you know in Malaysia, over 10 per cent of all new cancers were childhood cancers and there were over 1,500 children getting cancer every year?

Educate Children on Healthy Lifestyle - The Star Metro Click to enlargeThe National Cancer Society of Malaysia (NCSM) in collaboration with Courts Malaysia (Courts), launched an awareness campaign themed Hope for Our Children, which aims to engender understanding that cancer can be prevented if an individual opts to live a healthy lifestyle.

As part of the campaign outreach efforts, I am priviledged to be roped in NCSM and Courts to create portraits of the beautiful moments shared between the cancer survivors and their family members. Shooting the campaign was a real humbling experience for me. It is so inspiring to see the courage of the cancer survior in their fight against the Big-C. So stay tune for my thought captured on video about shooting the campaign.

“Many people associate the diagnosis of cancer as the end of life’s journey but these images portrays otherwise and if one adopts a healthy lifestyle, it is preventable. Even for individuals who are diagnosed with cancer, there is a high rate of survival when it is detected early. The cancer survivors depicted in these images are a testament of that,” added Dr Saunthari.

How you can help?

You can these images on donation boxes, postcards, posters and buntings distributed at all 50 Courts stores nationwide. The images will also tour nationwide in different Courts store The campaign aims to raise RM1 million to help fund more NCSM activities including the second stage of the campaign which includes a school outreach programme and supporting child survivors who are in need of assistance.

Presently, the walkathons are planned to take place in September in Klang Valley; October in Johor Bahru; November in Ipoh and Kuantan and December in Sarawak. This will be followed by the charity dinner and school outreach programme in early 2011.

For more information on Hope for Our Children campaign or NCSM, visit www.cancer.org.my or www.courts.com.my

some of the selected images from the exhbition: